Throughout my years as a Sales Coach, one of the questions that my clients will sometimes ask me is, "Why didn't I get that sale?" 

I say, "sometimes" because no one wants to really talk about lost sales. We don't even like to admit that we didn't get the sale.

But I want to tell you that sometimes not getting the sale isn't a bad thing. And, there are things you can do to reduce the amount of sales you don't get.

The reality is you aren't going to get every sale. Nor would you want to. It is important to remember, though, that selling begins in your mind.

When I wrote Selling with Intention, my primary goal was to teach Sales Professionals and Entrepreneurs that they had a lot more control over selling then they thought.  And that was the key-more than they thought. Selling begins in your mind, and when you "get that" at a deep level, selling can become effortless.

Think back to the last time you didn't get a sale. How did the interaction begin? How did it end?  My guess is that it was one of the reasons I am going to share with you below.