When I first started my journey in my own business over five years ago, I sincerely believed that everyone was my Target Client. I had no idea that there was a world where we could love ALL of the clients we work with. In fact, when someone asked me who I helped in business, I would tell them that I could help "anyone who needed help growing their business".

Yikes! Anyone? And let me tell you, "anyone" showed up! "Anyone" was not a good fit for my business. I remember a time when I received a high quality referral (or at least I thought it was!) and I set the appointment. During the initial meeting, I felt a tightening in my stomach area, and I knew something was off. As the meeting continued, I realized that this person in front of me was not a Target Client. In fact, they were not a fit for my business at all.

But, I didn't stop the meeting.