The internet is a great sales tool. Believe me, it is an essential key in my own business and you wouldn’t be reading this article without the power of an ezine company. However, in the age of technology, it seems like many people have forgotten about the power of traditional selling. The power of the telephone. The power of a face to face meeting.

Traditional selling works. I define traditional selling as picking up the telephone, scheduling a face to face meeting and getting off the phone. Remember, your goal isn’t to sell over the phone, simply to get the appointment. Once you are sitting face to face with a client, THEN you can help them determine whether or not your products or services can help them. Until you are sitting down with them, it’s difficult to know, and the sales process will drag on!

When I first started my sales career, my goal was to make 100 calls per day. Back then we focused on quantity, not quality, but I got REALLY good at picking up the phone and scheduling meetings. In my experience as a Sales Coach, I find that people don’t want to pick up the phone these days. They would rather shoot off a quick email and see what happens.

But then they wait. And hope. And wait. And hope. And wait.

Meanwhile, your prospect is wondering why you haven’t called them. I’m not kidding!

I believe there are three main reasons that traditional selling still works:

The phone is a fast and easy way to reach people!
Think about it. You can literally pick up your telephone at any given moment, type in a number and have someone answer at the other end. How long does it take? Seconds!

How many people could you call in just thirty minutes? ? A lot! I promise your sales would go up with just thirty minutes of solid calling every day.