Last week I was at Starbucks, working away, when I stopped for a moment to check my voice-mail.

I was intrigued by one of the voice-mails and I had to listen to it twice to be sure what I was hearing.

It was a cold call!

A woman that I did not know had left me a message. And her message was so professional and intentional that I called her back.

Are you surprised? Think back, I bet you have called someone back you didn’t know who left you a voice-mail from a cold call.

It is unfortunate that cold calls get such a bad rap these days. The telephone can be an incredibly fast way to connect with people that you could potentially do business with that you don’t yet know. And yet, many people let fear and limiting beliefs stop them from picking up the phone.

Who would you call if you knew they would call you back?